Paper Assignment: Due March 7th

McDonald's Advertising Analytical Paper

What is an analytical paper?

An analytical paper breaks down an issue or an idea into its component parts, evaluates the issue or idea, and presents this breakdown and evaluation to the audience.

Paper Assignment

Choose from one of the three topics:

1.Compare and contrast two advertisements from the McDonald’s ads focusing on persuasive techniques, message, and audience.

2.Choose three advertisements that target the same audience and explain the different techniques they use.

3.Choose one persuasive technique and explain how multiple McDonald’s advertisements use that technique to persuade you.

First steps:

1.You’ve already analyzed 4 advertisements.

2.Choose one of the paper topics to write about.

3.Begin formulating an argument.

4.Write a thesis statement.